Radius360x App
Designed and Developed a High-Converting Responsive Landing Page, Optimized for Marketing Performance
TL;DR
Project Overview
🚨 Problem
Radius360x had recently undergone a major redesign, improving both its UI and user experience. However, the existing landing page was still showcasing the outdated version of the app, creating a disconnect between marketing and product.
The outdated page struggled with:
Misaligned visuals that no longer represented the product’s new look and capabilities.
Unclear messaging that failed to communicate the app’s latest features.
A cluttered, outdated layout that made navigation confusing and reduced engagement.
Low ad performance and conversion rates, limiting marketing effectiveness.
✅ Solution
Create a new landing page for improved clarity and representation of the updated product to help with marketing efforts.
📈 Impact
The redesigned landing page saw a 115% increase in ad impressions, and an average of 3.5 CTR.
🎯 My Role
Market Research, Responsive Web Design, Prototyping, Interaction Design, Webflow Development
Brief
Company
SKB Accounting LLC
Project Overview
Update the Landing Page for Ad Campaigns for the redesigned Radius360x App
Business Challenge
A Landing Page That Needed to Do More
This project wasn't just about a visual refresh. Instead, it was about ensuring that the marketing site properly reflected the newly redesigned product while driving user engagement.
Analyzing the Gaps by reviewing user behavior data from the old landing page and collaborating with the marketing team to understand ad performance and engagement issues.
Clarifying the Message by collaborating with stakeholders to refine the value proposition and creating copy that highlighted the app’s new features and benefits.
Optimize for conversions to support ongoing ad campaigns and user acquisition.
The Design
A Research-Driven, Conversion-Focused Redesign
✔ A strong hero section that instantly communicates what Radius360x offers
✔ Clear, scannable content sections that highlight key product features
✔ A compelling call-to-action (CTA) driving users toward sign-ups
Key Highlight
Bridging Design and Development
I personally developed the landing page in Webflow, ensuring pixel-perfect implementation, full responsiveness, and fast load times.
By the time Radius360x relaunched, the new landing page provided a strong first impression, reinforcing the app’s credibility and attracting new users.
Led the initiative for Kargo's first Scalable Design System and Implemented Components in Collaboration with Engineers
Kargo Design System
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